The issue featured a Green Hornet film cover and round table discussion with creators in the comic book film industry.ĭespite all these changes, however, the magazine was losing subscribers at an unsustainable rate by December 2010, its circulation was just 17,000 copies. The magazine went back to its strictly comic book roots. Wizard was relaunched with issue #228 (August 2010), which featured Mark Millar as a guest editor. On February 27, 2009, Wizard laid off 10% of its work force, including its three staff writers, in order to make room for freelance writers. The final editor was former staff writer and managing editor Mike Cotton. Soon after, longtime Wizard Editor Brian Cunningham was removed in August 2008. On February 21, 2007, Scott Gramling was announced as the new editor-in-chief. Wizard declined to say why he was removed. In November 2006, Wizard editor-in-chief and co-founder Pat McCallum was fired, after more than a decade with the company.
The three-page "Magic Words" section, which consisted of reader questions, was dropped and replaced by "Fan Mail", a half-page section allowing three short (and often humorous) letters. After issue #200, Wizard made several changes to the magazine, shifting focus from reviews and humor to information about upcoming comics and the industry as a whole.
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In 2006, the magazine was revamped with a bigger look and more pages, switching from the "perfect bound" or staple free look, to that of a more traditional magazine. The magazine also spawned several ongoing magazines dedicated to similar interests such as ToyFare for toys and action figures, Inquest Gamer for collectible game cards, Anime Insider for anime and manga, and Toy Wishes for mainstream toy enthusiasts, though all have subsequently been cancelled. With its high-end production values and embodiment of the comic speculator boom, Wizard was an instant hit, with a monthly circulation of more than 100,000 copies. Wizard strongly supported new publishers Valiant Comics and Image Comics, heavily promoting their new releases. With issue #7, the magazine switched to glossy paper and color printing.
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